Does your Dentist have this? The secure Credit/Debit card liability shift is here!

The well-publicized EMV mandate (Credit/Debit card liability shift) is looming for merchants as we quickly approach the October 1st 2015 deadline. That is the date when the counterfeit and, in some cases, the lost or stolen cards info liability shifts from the big banks to the merchant, and yes, that means your Dentist too! In a few days if a chip enabled card is presented for payment and the merchant is unable to read the chip on its terminal, the merchant assumes the burden of the fraud risk. Yes, you read that right: the merchant, not the issuing bank, assumes the risk, and if there are fraudulent charges on your card a simple call to your bank won't fix it any more You will have to get money back from the small business responsible for that. Yes, that is as hard as it sounds, why would you take that risk?
Aliso Viejo Dental has already upgraded to a secure system that takes the "chip" credit or debit cards, and on top of that it accepts Apple Pay and Android Pay! Yes, that means you can pay with your Apple watch or your phone (more info here: http://www.alisoviejodental.com/contact.html)
Keeping your information secure is part of our plan to keep you smiling!